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Scale Up Checklist

Your roadmap from idea to unicorn startup

Overall Progress

0/12

Market Validation

0/3

Technical Setup

0/3

Business Foundation

0/3

Growth & Scale

0/3

Validate Your Market

high priority

Conduct market research to ensure there's demand for your product

💡 Tips:

  • •Survey 100+ potential customers
  • •Analyze competitor pricing and features
  • •Calculate total addressable market (TAM)

Define Your MVP

high priority

Identify the minimum viable product that solves the core problem

💡 Tips:

  • •List must-have vs nice-to-have features
  • •Create user stories and acceptance criteria
  • •Design wireframes for key user flows

Get 10 Paying Customers

high priority

Validate willingness to pay with real customers

💡 Tips:

  • •Offer pre-orders or early access
  • •Use landing pages to collect payments
  • •Gather detailed feedback from each customer

Build Scalable Architecture

high priority

Design your tech stack to handle growth

💡 Tips:

  • •Choose cloud-native solutions
  • •Implement proper database design
  • •Set up CI/CD pipelines early

Implement Analytics

medium priority

Track user behavior and business metrics

💡 Tips:

  • •Set up Google Analytics or Mixpanel
  • •Track conversion funnels
  • •Monitor app performance metrics

Security Audit

medium priority

Ensure your app is secure from common vulnerabilities

💡 Tips:

  • •Run automated security scans
  • •Implement proper authentication
  • •Set up HTTPS and data encryption

Register Your Business

high priority

Set up legal structure and necessary registrations

💡 Tips:

  • •Choose LLC, Corp, or other structure
  • •Register for tax ID (EIN)
  • •Set up business bank account

Create Pricing Strategy

high priority

Develop sustainable pricing that customers will pay

💡 Tips:

  • •Research competitor pricing
  • •Test different price points
  • •Consider freemium vs paid models

Build Financial Model

medium priority

Project revenue, costs, and profitability

💡 Tips:

  • •Calculate customer acquisition cost (CAC)
  • •Project lifetime value (LTV)
  • •Plan for 18 months of runway

Launch Marketing Strategy

high priority

Create plan to acquire and retain customers

💡 Tips:

  • •Identify primary marketing channels
  • •Create content marketing plan
  • •Set up email marketing automation

Build Community

medium priority

Create engaged user base around your product

💡 Tips:

  • •Start Discord or Slack community
  • •Host user feedback sessions
  • •Create user-generated content campaigns

Prepare for Funding

low priority

Get ready to raise capital if needed

💡 Tips:

  • •Create compelling pitch deck
  • •Gather key metrics and traction data
  • •Research relevant investors and VCs